The article starts out by describing the over-the-top fashion show of designer Kenzo. The author described the show as "upstaging" other designers that have done more time in the fashion world. Between the imported cupcakes and posh architecture, it was apparently meant to be spoofing "contemporary Parisian architecture." The models came out to a Dolly Parton dance remix, and the author described this as an attempt to revive the brand, making it younger and more American.
While Kenzo stuck to Lego-colored sweaters, Isabel Marant stuck to a western theme including cowgirl booties that the author predicts will thrive. At a Carven show, the designer went with a "rapture motif" and compared the clothing to a Hieronymus Bosch painting. This article emphasized the differing styles that are floating about the fashion world at this time.
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